Flipkart’s Big Billion Day Sale has become one of the most anticipated events in the world of e-commerce, especially in India. It is like a festival for the shoppers where people from all types of groups get together to avail attractive discounts, special deals and exclusive coupons on products of their choice. The concept for the consumer is not only shopping but the opportunity to rejoice in the saving, to carry out the hunt to find ‘the perfect deal’, and the excitement of bagging a product during a limited period special offer.
Big billion day sale that was first celebrations for one day only in 2014 has become ‘big billion day sale’ celebration for several days. It is the start of the celebrations that occur with the onset of big festivity occasions such as Diwali and Dussehra among others. In this sale, one can buy anything from electronics, cloths, home appliances, foods, beauty products, furniture, and even electronics at throwaway price. It is for this reason that this sale has a lot to attract people of all classes and those with different shopping habits.
However, the essence of Big Billion Day Sale is undoubtedly the big picture that Flipkart uses in setting the prices for its stocks. Prices are negotiated in a proper manner so that each of the customers can be offered the best price. Among the many, some of the interesting promotions is the flash sale, which are products sold at insanely low prices for a particular time only. Beside there are early morning offers, exchange offers and zero cost EMI that makes electronics and large appliances like smartphones, laptops and large appliances more affordable to a large audience. A little on the irrational side is the rivalry which is formed between the shoppers since everyone wants to be the first to lay their hand on the limited pieces left in the shops.
It also has affiliations with a number of banks and payment gateways to providing further discounts on the transaction that occur through specific credit or debit cards. For instance, consumers that use particular cards can get a knockdown price or cash back from their purchase to meet their needs. In a bid to make the sale more productive for Flipkart, it has partnered with the financial institutions that have enhanced the sale for the Big Billion Day Sale.
Technology is one of the biggest facilitators of the business during the Big Billion Day Sale. To achieve this, Flipkart employs complex algorithms to capture the persona of each shopper and present deals and products of interest to him or her. This is to ensure that the mobile app and the website can easily manage the large traffic that hits the platform daily during this period. Due to the presence of more than millions of users logging in at the same time, the backend of Flipkart is strong enough that it does not cause much downtime and delay for the users.
The other major feature that is usually in most of the product sales is new product category releases. A large number of firms opt for the Big Billion Day Sale in order to introduce their new products as they are certain that the vast population of buyers in Flipkart will purchase their products soon after they come into the market. It is common practice to organise these launches in partnership with other brands while offering special lower introductory prices for the benefit of the consumers.
But it isn’t just an act of getting a good deal but the thrill and fun ones get while hunting for the same. The sale is advertised in a way that gives the consumer the impression that it is still far, it only starts in the next few days, and there are teasers on what is to come. This generates a sort of carnival -like enthusiasm among the customers waiting for the sale rather than just going out with the view of the shopping.
Even the sellers on the Flipkart’s platform get to enjoy the benefits by having the Big Billion Day Sale. A massive traffic is created during this period, which increases their sales volumes, the platform also helps to deliver products at a fast and convenient rate. That this has been beneficial for both the sellers and the buyers has made the occasion popular each year.
However, nobody is naive enough to ignore the fact that every penny, freebie, and gigantic sale has its lowlights. Skepticisms have been raised in previous years over mistakes such as technical problems, order cancellation, and low stocks during the Big Billion Day Sale. Nevertheless, every year Flipkart’s systems become better tuned and the shopper experience is less fraught with these issues.
With the Big Billion Day Sale coming up this year, consumers are already getting ready on how to benefit from the sales. While thrifty travel is more than just about getting a great deal, it’s a pursuit that comes with joy, novelty, and accomplishment. From latest launch like the smartphone to a change of clothes or preparing the house for a festive season, everyone can find something to look into during the Big Billion Day Sale.
Finally, the Big Billion Day Sale on Flipkart has transformed into something much beyond just a sale. It is a social trend, which affects millions of Indians, helping them find a good purchase and enjoy the process. Looking forward to this season of this sale, may it come with prosperity, happiness and importantly a cart full of great products at such an unbeatable price.
Happy shopping!
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